Adadot Insights

Where great teams come together

Facebook lookalike audience saturation: When enough isn’t enough

“Facebook lookalikes just aren’t working for us anymore.” Dreaded words for anyone managing Facebook campaigns.  Just like that one of your best performing channels has taken a hit and you are considering cutting budget altogether.  Unfortunately, no one is safe. It can happen to the best of us. However, brands which are heavily reliable on []

Why remote working is the future of work and why its not working for marketing

Technology and changes in perceptions mean that workplaces are moving towards new directions. How do we get there though? And even more importantly where is “there”?  There is no doubt that the working environment is changing. The old notion of “bums on seats” is just that: old. Technology and changes in perceptions mean that workplaces []


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